We know from our communities, and our research, that safety is the most discussed topic when it comes to women and running – and unfortunately women continue to be made responsible for protecting themselves,” says Sina Neubrandt, adidas Women, Global Communications Director. “We believe sport should be equal, and safety is essential to creating that reality. There is also a function in the Adidas app where you can track your run and share it with friends, kind of like Strava and Uber. The playbook has already helped train over 250 coaches and captains from the adidas Runners community to recognise this issue and help make women who run feel safe.
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